When you want feedback on your outfit from other fashion-oriented people, would you go to “Fashism”? Especially if, as the website and app said, you were “New To Fashism”? Perhaps because fashion-forward women didn’t identify […]
Category: naming
Great names require great strategies, not tactical roadmaps
Is there a best naming tactic or set of tactics? No. Tactics don’t automatically predict outcomes. But there is a best naming strategy. That’s because a name is an invented concept that integrates all salient aspects of the brand and […]
The Brand Mason 