If you had $86 billion in cash-on-hand like Google, maybe you should be looking into teleportation, buying Mars and acquiring NASA, as this whimsical rendering suggests. The problem with most pitch decks is that they’re […]

If you had $86 billion in cash-on-hand like Google, maybe you should be looking into teleportation, buying Mars and acquiring NASA, as this whimsical rendering suggests. The problem with most pitch decks is that they’re […]
The evil that they do lives after them; The good is oft interred with their bones. Shakespeare, you see, wasn’t really writing about Marc Antony’s view of Caesar. Rather, The Bard was prophesying the future. […]
What do Bill Gates, Larry Ellison, Steve Jobs, Mark Zuckerberg, Michael Dell and, yes, Oprah — and innumerable other great entrepreneurs have in common? They couldn’t get hired by their own companies today — as […]
Why women? Because the data show that they negotiate less and therefore get less. According to payscale.com, “Compared with men, women are more uncomfortable with negotiations. Women say that their uneasiness with this process is the […]
When you want feedback on your outfit from other fashion-oriented people, would you go to “Fashism”? Especially if, as the website and app said, you were “New To Fashism”? Perhaps because fashion-forward women didn’t identify […]
Is there a best naming tactic or set of tactics? No. Tactics don’t automatically predict outcomes. But there is a best naming strategy. That’s because a name is an invented concept that integrates all salient aspects of the brand and […]
An obvious—but oft-ignored—truth is that consumers never simply buy a product. First, they must find it on the shelf; next, they must pick it up; then, based on the names, designs, illustrations, and copy, they […]
Vertical market or domain expertise, for a person who has more than a modicum of smarts, is easily acquired (if not already possessed). But if the ability to communicate compellingly does not exist, no amount […]