The evil that they do lives after them; The good is oft interred with their bones. Shakespeare, you see, wasn’t really writing about Marc Antony’s view of Caesar. Rather, The Bard was prophesying the future. […]
Category: marketing
The #1 mistake in hiring a marketing, branding, or copywriting expert
Vertical market or domain expertise, for a person who has more than a modicum of smarts, is easily acquired (if not already possessed). But if the ability to communicate compellingly does not exist, no amount […]
The Brand Mason 