An obvious—but oft-ignored—truth is that consumers never simply buy a product. First, they must find it on the shelf; next, they must pick it up; then, based on the names, designs, illustrations, and copy, they […]
Tag: consumer packaged goods
An obvious—but oft-ignored—truth is that consumers never simply buy a product. First, they must find it on the shelf; next, they must pick it up; then, based on the names, designs, illustrations, and copy, they […]
The Brand Mason 