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All-Star Branding Fiascos - $300 million by McDonalds on Arch Deluxe (the "adult" burger for a kids' brand) -... http://bit.ly/7QhOy1 6 months ago
Super Bowl Halftime: If Townsend and Daltrey left The Who, would they still be The Who? The first rock band whose... http://bit.ly/4FyOJo 6 months ago
Now that Domino's admits its old pizza was little better than jailhouse food, what message does that send to... http://bit.ly/7532na 6 months ago
Instead of a long, generic, descriptive name, create an evocative one and save the description for the tagline. ... http://bit.ly/7rDFma 6 months ago
Good idea: American Technology considers changing its generic name to branded trademark LRAD, already uniquely... http://bit.ly/73FOdM 6 months ago